As far as websites go, there are two things I’ve learned to be just as true now as they were in 2008. One, that not every platform is built equal (do your research, homies). Two, that you get what you pay for. A platform that does more is going to cost more, but if that’s what you need to stand out it’s worth every. dang. penny.Read More
It’s no surprise that the creative unicorns of the world end up feeling their hearts being tugged in multiple directions. We creatives have curious minds and a hunger to explore. This often ends up with very passionate, soulful people wearing all the hats and wanting to share all of their various passions with the world.
If this sounds like you, I have good and bad news.Read More
In any service-based business, there's the potential to have what I call - and excuse my language - "client clusterf**ks". Let's call them CCF's for short.
These are those moments in working with a client that make you pull your hair out. You might even regret taking on their project altogether.
The thing is with most of these CCF's, they're pretty avoidable.Read More
Your brand language is a huge part of how you communicate your value to potential clients. From your blog posts to your website copy, to your emails and even to your consultations! It all adds up to (hopefully) the confidence that lead needs in you to move forward and book.
It can also do quite the opposite.Read More
2016 was a weird year for many. Times are changing in the creative business world! The things we have always known to be true about our businesses and about how the world makes their purchasing decisions are giving way to new truths. Those that previously relied on Facebook for organic content most likely began to divert their focus to Instagram & Pinterest or paid Facebook ads. You might have found yourself between different markets and struggling to maintain your brand voice amidst new challenges. Others experienced new, unfamiliar booking trends with potential clients.
Needless to say, many entrepreneurs finished the year feeling stuck.Read More
So excited to finally share this branding project (one of my favs from 2016), just in time for the new year! Tiffany is a bold and fearless travel and lifestyle blogger, who's adventures over at Tiffany Eat World are guaranteed to make anyone yearn to break free of their everyday routine and explore the world. Working with Tiffany was such a breath of fresh air. She isn't afraid of vibrant brand colours (as you can tell by the mood board below) and she's passionate about producing non-fluffy travel content. Yes, yes, and YES please!Read More