6 Ways to Get Unstuck for the New Year

6 Ways to Get Unstuck for the New Year

2016 was a weird year for many. Times are changing in the creative business world! The things we have always known to be true about our businesses and about how the world makes their purchasing decisions are giving way to new truths. Those that previously relied on Facebook for organic content most likely began to divert their focus to Instagram & Pinterest or paid Facebook ads. You might have found yourself between different markets and struggling to maintain your brand voice amidst new challenges. Others experienced new, unfamiliar booking trends with potential clients.

Needless to say, many entrepreneurs finished the year feeling stuck. 

Brand Design for Tiffany Eat World

Brand Design for Tiffany Eat World

So excited to finally share this branding project (one of my favs from 2016), just in time for the new year! Tiffany is a bold and fearless travel and lifestyle blogger, who's adventures over at Tiffany Eat World are guaranteed to make anyone yearn to break free of their everyday routine and explore the world. Working with Tiffany was such a breath of fresh air. She isn't afraid of vibrant brand colours (as you can tell by the mood board below) and she's passionate about producing non-fluffy travel content. Yes, yes, and YES please! 

10 Things You Should Do After You Launch Your New Brand

10 Things You Should Do After You Launch Your New Brand

You've hired the designer. Spent hours honing in on your vision and collecting inspiration. You've established your target audience and set up a game plan on how your new brand voice will attract them.

Then it's launch day. Now what?

So many people take all the right steps in the launch process until the actual launch itself! The last thing you want is for your hype to fizzle out or - even worse - never have hype to begin with! Here's how you can make sure your brand launch or re-launch is successful...

Why You Should Join a Mastermind Group

Why You Should Join a Mastermind Group

Working for yourself can make for some long and lonely days. It's super isolating to have to be the sole brain and life force behind your business, yet rewarding at the same time. You make decisions by yourself all day long, with nobody around to free you from that tunnel vision. 

If you're sick of going at it alone, this is where mastermind groups come in.

What We Can Learn from Kylie Jenner's LipKit Launch Strategy

What We Can Learn from Kylie Jenner's LipKit Launch Strategy

If you're like me and happen to be a huge beauty addict, you've probably had your eye on one of Kylie Jenner's lip kits, but debated whether it's worth the hype. Jenner slayed the first launch of the product, with the first round selling out in under a minute. I ended up grabbing Candy K (#sorrynotsorry) when it launched again the second time. All six shades sold out in about 20 minutes that round. Since then, Kylie's micro-launches and restocks have continuously been quick to sell out.

The whole ordeal got me thinking a lot about how on point their marketing strategy is for this product, and how we can apply similar concepts to small businesses launches.

Brand and Website Design for Bridal Hair Collective

Brand and Website Design for Bridal Hair Collective

TA DA! Today is the official launch day for the new Bridal Hair Collective brand & website! It's been so great to work with Amy over the past few weeks to create a brand and online presence that reflected her quality of work and fabulous personality. As the name suggests, BHC is a collective of bridal hair experts based in Toronto (Canada) & Sydney (Australia). Amy wanted something minimalist, trendy, and romantic to attract her ideal client and needed a total overhaul - branding, website, marketing materials, the works!