If you're like me and happen to be a huge beauty addict, you've probably had your eye on one of Kylie Jenner's lip kits, but debated whether it's worth the hype. Jenner slayed the first launch of the product, with the first round selling out in under a minute. I ended up grabbing Candy K (#sorrynotsorry) when it launched again the second time. All six shades sold out in about 20 minutes that round. Since then, Kylie's micro-launches and restocks have continuously been quick to sell out.
The whole ordeal got me thinking a lot about how on point their marketing strategy is for this product, and how we can apply similar concepts to small businesses launches.