As far as websites go, there are two things I’ve learned to be just as true now as they were in 2008. One, that not every platform is built equal (do your research, homies). Two, that you get what you pay for. A platform that does more is going to cost more, but if that’s what you need to stand out it’s worth every. dang. penny.Read More
Not much can guarantee failure more than a disorganized brand message and an undefined target market. Even the most terrible products that seemingly have no purpose can attract a niche customer. When a business has no target market in mind, it's very clear. There is no focus. It's awkward to experience. No demographic-specific language. Or worse... conflicting wording. Language that speaks to everyone usually attracts nobody.
Narrowing in on your desired reader, client, or customer requires a really good understanding of your brand. If you haven't solidified this, then you've got to reel it in, honey.Read More
Spring is here, friends! *hallelujah*
If you're anything like me, the warmer weather inspires massive de-cluttering projects and purging of all the junk I hold onto over the winter. When the light pours into my room in the morning, I think, "okay, let's do this" and tackle something I've been avoiding.Read More
The apps I use on my iPhone 6 keep me sane while working abroad or generally on the go. But let's be real... not every app works for every person. Curating a list of apps that work for your workflow is the key to smartphone productivity. Take this list as a rough collection of recommendations from a fellow creative entrepreneur!
I'm omitting most of the mainstream social media apps in this post since we all are already familiar with the delightfulness that is Instagram (holla at me here).Read More