What We Can Learn from Kylie Jenner's LipKit Launch Strategy

What We Can Learn from Kylie Jenner's LipKit Launch Strategy

If you're like me and happen to be a huge beauty addict, you've probably had your eye on one of Kylie Jenner's lip kits, but debated whether it's worth the hype. Jenner slayed the first launch of the product, with the first round selling out in under a minute. I ended up grabbing Candy K (#sorrynotsorry) when it launched again the second time. All six shades sold out in about 20 minutes that round. Since then, Kylie's micro-launches and restocks have continuously been quick to sell out.

The whole ordeal got me thinking a lot about how on point their marketing strategy is for this product, and how we can apply similar concepts to small businesses launches.

Brand and Website Design for Bridal Hair Collective

Brand and Website Design for Bridal Hair Collective

TA DA! Today is the official launch day for the new Bridal Hair Collective brand & website! It's been so great to work with Amy over the past few weeks to create a brand and online presence that reflected her quality of work and fabulous personality. As the name suggests, BHC is a collective of bridal hair experts based in Toronto (Canada) & Sydney (Australia). Amy wanted something minimalist, trendy, and romantic to attract her ideal client and needed a total overhaul - branding, website, marketing materials, the works! 

How to Make Email Marketing Work for Any Business

How to Make Email Marketing Work for Any Business

If you run a business, any kind of business at all, and you don’t have an email list, you are missing out. Period. I often see a lot of business owners make these two mistakes:

NO-NO #1: They don’t have an email list at all.

This could be because they think it won’t work for them, they “don’t have the time”, or they worry about seeming spammy.

NO-NO #2: They do have an email list, but they never send anything out.

Smart Targeting: Defining Your Audience

Not much can guarantee failure more than a disorganized brand message and an undefined target market. Even the most terrible products that seemingly have no purpose can attract a niche customer. When a business has no target market in mind, it's very clear. There is no focus. It's awkward to experience. No demographic-specific language. Or worse... conflicting wording. Language that speaks to everyone usually attracts nobody.

Narrowing in on your desired reader, client, or customer requires a really good understanding of your brand. If you haven't solidified this, then you've got to reel it in, honey. 

4 Causes of Creative Burnout + How to Avoid Them

We small business owners are hard workers. It comes from being truly passionate about what we do, as well as that nagging thought that we need to prove ourselves.

The problem comes when creatives hustle too hard. When you stop working out and eating properly to meet deadlines. When you can’t fathom booking social outings until you finish a major project. Okay, that isn’t always the result of hard hustle, but it can happen to the best of us!

SEO Spring Cleaning Tips for Your Business or Blog

SEO Spring Cleaning Tips for Your Business or Blog

Spring is here, friends! *hallelujah* 

If you're anything like me, the warmer weather inspires massive de-cluttering projects and purging of all the junk I hold onto over the winter. When the light pours into my room in the morning, I think, "okay, let's do this" and tackle something I've been avoiding.