If you run a business, any kind of business at all, and you don’t have an email list, you are missing out. Period. I often see a lot of business owners make these two mistakes:
This could be because they think it won’t work for them, they “don’t have the time”, or they worry about seeming spammy.
Not much can guarantee failure more than a disorganized brand message and an undefined target market. Even the most terrible products that seemingly have no purpose can attract a niche customer. When a business has no target market in mind, it's very clear. There is no focus. It's awkward to experience. No demographic-specific language. Or worse... conflicting wording. Language that speaks to everyone usually attracts nobody.
Narrowing in on your desired reader, client, or customer requires a really good understanding of your brand. If you haven't solidified this, then you've got to reel it in, honey.
Read MoreWe small business owners are hard workers. It comes from being truly passionate about what we do, as well as that nagging thought that we need to prove ourselves.
The problem comes when creatives hustle too hard. When you stop working out and eating properly to meet deadlines. When you can’t fathom booking social outings until you finish a major project. Okay, that isn’t always the result of hard hustle, but it can happen to the best of us!
Read MoreSpring is here, friends! *hallelujah*
If you're anything like me, the warmer weather inspires massive de-cluttering projects and purging of all the junk I hold onto over the winter. When the light pours into my room in the morning, I think, "okay, let's do this" and tackle something I've been avoiding.
Read MoreI've run businesses as a solopreneur since I was 15. It's always been my thing, although it took me until university to really figure out what direction I wanted to go in. From those early days to today, I've seen it all and dealt with a ton of common realities of working for yourself. Luckily, I grew up with a mum who was also an entrepreneur, so I somewhat knew what I was getting into. But for other people, you might not be aware or ever thought about these things. Solopreneurship is often romanticized as having incredible freedom and short work hours, and while in a way you're given a lot more control over your daily life, in others it's far more challenging than you can imagine.
Read MoreIf you told me 5 years ago that I'd be doing all of my client consultations over the phone, I'd say you're full of it. I used to hate - and I mean HATE - talking on the phone and had anxiety over having to make appointments over the phone. But once I switched to phone consultations, my booking rate increased dramatically.
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