TA DA! Today is the official launch day for the new Bridal Hair Collective brand & website! It's been so great to work with Amy over the past few weeks to create a brand and online presence that reflected her quality of work and fabulous personality. As the name suggests, BHC is a collective of bridal hair experts based in Toronto (Canada) & Sydney (Australia). Amy wanted something minimalist, trendy, and romantic to attract her ideal client and needed a total overhaul - branding, website, marketing materials, the works!
INSPIRATION & CONCEPTS
Amy was inspired by rose gold foil, soft updo's, and white space. Since she was super confident with her colour scheme from the get-go, I broke my rule of not presenting concepts in colour and gave her some colour options for logos off the bat.
Amy wanted a minimalist, purposeful website. Her former site had almost everything she needed to communicate, but she felt like it was all over the place in terms of how everything was communicated. One of my favourite additions to the site is how we incorporated her new headshots by Corynn Fowler Photography. Having professional headshots made such a big difference in perpetuating Amy's identity as an expert. We used the Squarespace platform and customized that bad-boy to perfection. Now, Amy's prospective clients will have a thorough understanding of her brand voice and aesthetic before they even reach out to book with her!
I am so in love with how her website turned out! You can see all the custom Squarespace loveliness for yourself right here.
I am currently accepting clients for December 2016! If you are looking for a branding overhaul or Squarespace customization, holla at me.