7 Red Flags You Should Watch Out for As A Creative

7 Red Flags You Should Watch Out for As A Creative

In any service-based business, there's the potential to have what I call - and excuse my language - "client clusterf**ks". Let's call them CCF's for short.

These are those moments in working with a client that make you pull your hair out. You might even regret taking on their project altogether. 

The thing is with most of these CCF's, they're pretty avoidable.

6 Ways to Get Unstuck for the New Year

6 Ways to Get Unstuck for the New Year

2016 was a weird year for many. Times are changing in the creative business world! The things we have always known to be true about our businesses and about how the world makes their purchasing decisions are giving way to new truths. Those that previously relied on Facebook for organic content most likely began to divert their focus to Instagram & Pinterest or paid Facebook ads. You might have found yourself between different markets and struggling to maintain your brand voice amidst new challenges. Others experienced new, unfamiliar booking trends with potential clients.

Needless to say, many entrepreneurs finished the year feeling stuck. 

Brand Design for Tiffany Eat World

Brand Design for Tiffany Eat World

So excited to finally share this branding project (one of my favs from 2016), just in time for the new year! Tiffany is a bold and fearless travel and lifestyle blogger, who's adventures over at Tiffany Eat World are guaranteed to make anyone yearn to break free of their everyday routine and explore the world. Working with Tiffany was such a breath of fresh air. She isn't afraid of vibrant brand colours (as you can tell by the mood board below) and she's passionate about producing non-fluffy travel content. Yes, yes, and YES please! 

10 Things You Should Do After You Launch Your New Brand

10 Things You Should Do After You Launch Your New Brand

You've hired the designer. Spent hours honing in on your vision and collecting inspiration. You've established your target audience and set up a game plan on how your new brand voice will attract them.

Then it's launch day. Now what?

So many people take all the right steps in the launch process until the actual launch itself! The last thing you want is for your hype to fizzle out or - even worse - never have hype to begin with! Here's how you can make sure your brand launch or re-launch is successful...

Why You Should Join a Mastermind Group

Why You Should Join a Mastermind Group

Working for yourself can make for some long and lonely days. It's super isolating to have to be the sole brain and life force behind your business, yet rewarding at the same time. You make decisions by yourself all day long, with nobody around to free you from that tunnel vision. 

If you're sick of going at it alone, this is where mastermind groups come in.