2016 was a weird year for many. Times are changing in the creative business world! The things we have always known to be true about our businesses and about how the world makes their purchasing decisions are giving way to new truths. Those that previously relied on Facebook for organic content most likely began to divert their focus to Instagram & Pinterest or paid Facebook ads. You might have found yourself between different markets and struggling to maintain your brand voice amidst new challenges. Others experienced new, unfamiliar booking trends with potential clients.
Needless to say, many entrepreneurs finished the year feeling stuck.