Your brand language is a huge part of how you communicate your value to potential clients. From your blog posts to your website copy, to your emails and even to your consultations! It all adds up to (hopefully) the confidence that lead needs in you to move forward and book.

It can also do quite the opposite.

You've hired the designer. Spent hours honing in on your vision and collecting inspiration. You've established your target audience and set up a game plan on how your new brand voice will attract them.

Then it's launch day. Now what?

So many people take all the right steps in the launch process until the actual launch itself! The last thing you want is for your hype to fizzle out or - even worse - never have hype to begin with! Here's how you can make sure your brand launch or re-launch is successful...

If you're like me and happen to be a huge beauty addict, you've probably had your eye on one of Kylie Jenner's lip kits, but debated whether it's worth the hype. Jenner slayed the first launch of the product, with the first round selling out in under a minute. I ended up grabbing Candy K (#sorrynotsorry) when it launched again the second time. All six shades sold out in about 20 minutes that round. Since then, Kylie's micro-launches and restocks have continuously been quick to sell out.

The whole ordeal got me thinking a lot about how on point their marketing strategy is for this product, and how we can apply similar concepts to small businesses launches.

If you run a business, any kind of business at all, and you don’t have an email list, you are missing out. Period. I often see a lot of business owners make these two mistakes:

NO-NO #1: They don’t have an email list at all.

This could be because they think it won’t work for them, they “don’t have the time”, or they worry about seeming spammy.

NO-NO #2: They do have an email list, but they never send anything out.

Spring is here, friends! *hallelujah* 

If you're anything like me, the warmer weather inspires massive de-cluttering projects and purging of all the junk I hold onto over the winter. When the light pours into my room in the morning, I think, "okay, let's do this" and tackle something I've been avoiding. 

A killer website is a big slice of the professional online presence pie. The problem with just having this website is that it's static. Without something to keep pulling people to your website, then it's really just acting as a digital business card. 

Blogging is engaging and continuous. It doubles the chance that a potential client/customer could visit your website, thus creating more leads. Readers don't necessary have to be seeking your business in order to come across a particular blog post, and that's huge!