Your brand language is a huge part of how you communicate your value to potential clients. From your blog posts to your website copy, to your emails and even to your consultations! It all adds up to (hopefully) the confidence that lead needs in you to move forward and book.

It can also do quite the opposite.

If you told me 5 years ago that I'd be doing all of my client consultations over the phone, I'd say you're full of it. I used to hate - and I mean HATE - talking on the phone and had anxiety over having to make appointments over the phone. But once I switched to phone consultations, my booking rate increased dramatically.