It’s no surprise that the creative unicorns of the world end up feeling their hearts being tugged in multiple directions. We creatives have curious minds and a hunger to explore. This often ends up with very passionate, soulful people wearing all the hats and wanting to share all of their various passions with the world.
If this sounds like you, I have good and bad news.
Read MoreSo excited to finally share this branding project (one of my favs from 2016), just in time for the new year! Tiffany is a bold and fearless travel and lifestyle blogger, who's adventures over at Tiffany Eat World are guaranteed to make anyone yearn to break free of their everyday routine and explore the world. Working with Tiffany was such a breath of fresh air. She isn't afraid of vibrant brand colours (as you can tell by the mood board below) and she's passionate about producing non-fluffy travel content. Yes, yes, and YES please!
Read MoreNot much can guarantee failure more than a disorganized brand message and an undefined target market. Even the most terrible products that seemingly have no purpose can attract a niche customer. When a business has no target market in mind, it's very clear. There is no focus. It's awkward to experience. No demographic-specific language. Or worse... conflicting wording. Language that speaks to everyone usually attracts nobody.
Narrowing in on your desired reader, client, or customer requires a really good understanding of your brand. If you haven't solidified this, then you've got to reel it in, honey.
Read MoreI'm telling you the top 7 BIGGEST, most common branding catastrophe's. PLUS, at the end of this post, I'm giving away something crazy (seriously, you'd be nuts not to check it out).
Read MoreI'm so excited to finally share a peek behind the branding for Odds + Ends! Launching this business has been a side project of mine for over a year, so I thought it'd be cool to walk you through the full branding and web design process. As a designer, it's hard to give yourself the same process as you would for clients. For Odds + Ends, I really tried to be as intentional and structured as I would be with a client. It was definitely a challenge, but in the end it turned out exactly as I had envisioned!
Read MoreWhen you're a solopreneur, you're intensely invested in your business on a day-to-day basis. This can make it hard to take a step back and identify what exactly is holding you back from being where you want to be. You can probably tell that something just doesn't sit right, but you might not be able to put your finger on the exact cause. I can tell you that at least half of the time, the problem is the elusive "B Word": Branding.
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