Not much can guarantee failure more than a disorganized brand message and an undefined target market. Even the most terrible products that seemingly have no purpose can attract a niche customer. When a business has no target market in mind, it's very clear. There is no focus. It's awkward to experience. No demographic-specific language. Or worse... conflicting wording. Language that speaks to everyone usually attracts nobody.

Narrowing in on your desired reader, client, or customer requires a really good understanding of your brand. If you haven't solidified this, then you've got to reel it in, honey.

Resources, EntrepreneurshipCaileigh KyleMay 16, 2016Target Market, Branding Comments

10 Killer Tips for Writing Effective Blog Posts

Every bloggers goal is to create content that people feel compelled to talk about or share. In order for any blog post to be categorized as 'share-worthy', it needs to be hella intentional. Just tossing out content into the world isn't enough. Clicking that publish button is definitely not enough. You have to think of each post like an opportunity to connect with valuable potential subscribers/clients/customers. Remember: a blog post is no good for an audience of one.

BloggingCaileigh KyleMarch 14, 2016Blogging, Target Market, Marketing Comments

Is Your Branding Holding You Back from Your Revenue Potential?

When you're a solopreneur, you're intensely invested in your business on a day-to-day basis. This can make it hard to take a step back and identify what exactly is holding you back from being where you want to be. You can probably tell that something just doesn't sit right, but you might not be able to put your finger on the exact cause. I can tell you that at least half of the time, the problem is the elusive "B Word": Branding.