As far as websites go, there are two things I’ve learned to be just as true now as they were in 2008. One, that not every platform is built equal (do your research, homies). Two, that you get what you pay for. A platform that does more is going to cost more, but if that’s what you need to stand out it’s worth every. dang. penny.

I'm so excited to finally share a peek behind the branding for Odds + Ends! Launching this business has been a side project of mine for over a year, so I thought it'd be cool to walk you through the full branding and web design process. As a designer, it's hard to give yourself the same process as you would for clients. For Odds + Ends, I really tried to be as intentional and structured as I would be with a client. It was definitely a challenge, but in the end it turned out exactly as I had envisioned!

I was so close to naming this post: Why Squarespace Is The Nutella of The Internet, but I resisted the temptation.

I love having the opportunity to work with one brand continually over a period of time. As they grow, design elements change to reflect each years strategy. This is exactly the case for Wavestage Theatre Company. I've been working with Wavestage for the past few years to create custom posters, programs, and other promotional materials for their theatre productions. But I wanted to bring it back to basics and show a bit of the design process for their branding and website.