How to Make Email Marketing Work for Any Business
If you run a business, any kind of business at all, and you don’t have an email list, you are missing out. Period. I often see a lot of business owners make these two mistakes:
NO-NO #1: They don’t have an email list at all.
This could be because they think it won’t work for them, they “don’t have the time”, or they worry about seeming spammy.