Every bloggers goal is to create content that people feel compelled to talk about or share. In order for any blog post to be categorized as 'share-worthy', it needs to be hella intentional. Just tossing out content into the world isn't enough. Clicking that publish button is definitely not enough. You have to think of each post like an opportunity to connect with valuable potential subscribers/clients/customers. Remember: a blog post is no good for an audience of one.
Read MoreIf you told me 5 years ago that I'd be doing all of my client consultations over the phone, I'd say you're full of it. I used to hate - and I mean HATE - talking on the phone and had anxiety over having to make appointments over the phone. But once I switched to phone consultations, my booking rate increased dramatically.
Read MoreI'm telling you the top 7 BIGGEST, most common branding catastrophe's. PLUS, at the end of this post, I'm giving away something crazy (seriously, you'd be nuts not to check it out).
Read MoreIf you're not careful, things can get pretty crazy when working abroad. So, by popular request, I'm sharing my best tips on how NOT to lose your mind when you're working while travelling.
Read MoreI'm so excited to finally share a peek behind the branding for Odds + Ends! Launching this business has been a side project of mine for over a year, so I thought it'd be cool to walk you through the full branding and web design process. As a designer, it's hard to give yourself the same process as you would for clients. For Odds + Ends, I really tried to be as intentional and structured as I would be with a client. It was definitely a challenge, but in the end it turned out exactly as I had envisioned!
Read MoreWhen you're a solopreneur, you're intensely invested in your business on a day-to-day basis. This can make it hard to take a step back and identify what exactly is holding you back from being where you want to be. You can probably tell that something just doesn't sit right, but you might not be able to put your finger on the exact cause. I can tell you that at least half of the time, the problem is the elusive "B Word": Branding.
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