The Top Six Biggest Blogging Mistakes - Why they delegitimize your brand (+ how to avoid them!)

Want to be taken seriously as a beginner blogger?

First, you need to understand what a 'bounce rate' is, and why you should want that number to be teeny tiny.

If you have a low bounce rate, that means that your readers are both engaged by the page they are reading and are following through with continued browsing on your site. A high bounce rate would mean that more readers visited your website and promptly high-tailed it out of there. This could mean that your post just wasn't engaging enough, or it means that the reader experienced a 'moment of discomfort', either consciously or subconsciously. Long story short, you NEED to have a low bounce rate for those readers to turn into loyal followers or clients. 

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11 Must-Have Apps for Creative Entrepreneurs

The apps I use on my iPhone 6 keep me sane while working abroad or generally on the go. But let's be real... not every app works for every person. Curating a list of apps that work for your workflow is the key to smartphone productivity. Take this list as a rough collection of recommendations from a fellow creative entrepreneur! 

I'm omitting most of the mainstream social media apps in this post since we all are already familiar with the delightfulness that is Instagram (holla at me here)

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Reasons Why Your Business Needs a Blog

A killer website is a big slice of the professional online presence pie. The problem with just having this website is that it's static. Without something to keep pulling people to your website, then it's really just acting as a digital business card. 

Blogging is engaging and continuous. It doubles the chance that a potential client/customer could visit your website, thus creating more leads. Readers don't necessary have to be seeking your business in order to come across a particular blog post, and that's huge! 

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Design Projects - Wavestage Theatre Company

I love having the opportunity to work with one brand continually over a period of time. As they grow, design elements change to reflect each years strategy. This is exactly the case for Wavestage Theatre Company. I've been working with Wavestage for the past few years to create custom posters, programs, and other promotional materials for their theatre productions. But I wanted to bring it back to basics and show a bit of the design process for their branding and website. 

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